At FutureBrand I was the lead designer of the responsive global online brand centre for Lenovo. Lenovo is a global leader in providing innovative consumer, commercial and data centre technology. However they were finding, that there was a lack of continuity in their design and copy. To address this problem I was tasked with designing a responsive site, where employees from Lenovo would be able to login in and access the latest designs, logos, fonts, colours, examples of best practice etc.
At the start of the project we presented a few different design explorations using the new brand guidelines. This design was the chosen route. I designed the responsive pages in Sketch and created prototypes in Invision to help the client follow the flow of the design.
My Role: Lead UI Designer
Client: Lenovo
Agency: FutureBrand
Whilst at Amazon my main project was working on the UI and UX design for Amazon’s creative internal agency (D1). I designed the site map, wireframes and designs for the responsive site. Once the pages where designed they were uploaded to Invision as a prototype.
My Role: UI Designer, Concept, UX
Client: Amazon
Agency: Amazon D1
I was bought in towards the end of the Tate and Lyle project to create the responsive designs for desktop, mobile and tablet.
The final design of the main pages had already been created, I used these designs as a basis to create the remaining pages.
Prototype in Invision
My role: Senior Designer
Client: Tate & Lyle
Agency: FutureBrand
Amazon needed to create branding and a new website to help launch Amazon Apprenticeships. A scheme dedicated to creating around 5000 new vacancies. They wanted the new design to appeal to 25-45 year olds and help to boost the rate of applications.
I designed the branding, website, logo, flyers and posters and prototyped the site and wireframes in Invision.
My role: Lead UI Designer, UX, Print
Client: Amazon
Agency: Amazon D1
Sentry have recently completed a full rebrand. However, there was an interim period to helped bridge the old design to the new design. I created the responsive mobile designs for the interim site. This was based on a stacked desktop design.
My Role: Senior Digital Designer
Client: Sentry Insurance
Agency: FutureBrand
New Union Square was a project for Land Securities Group PLC (Landsec). They are the largest commercial property development and investment company in the UK. I designed a new portfolio site to help promote and sell their new development. This site came with it’s challenges as they needed the site to be designed in Illustrator. One of the best things about this project was working alongside the very talented illustrator Mantas Tumosa, whose illustrations helped bring the website to life.
New Union Square is situated at the entrance to the new Liverpool Street Crossrail station. The scheme is to be completed in 2019. There was a delay to the project and it got cancelled. It was later taken on by a different company and is now called 21 Moorfields.
My role: Senior Digital Designer
Client: Landsec
Agency: Bandstand
At AnalogFolk I worked as the lead designer on HSBC desktop and mobile app login screens. I worked closely with the Senior UX Designer. After the screens were designed they were prototyped in Invision, to help the client navigate through the different journeys.
My role: Lead UI Designer
Client: HSBC
Agency: AnalogFolk
While working at The Guardian I worked on a number of new projects. Including conceptual designs for the Food & Drink section of the award winning website. As a senior designer I was tasked with creating responsive designs, for desktop, tablet and mobile. In addition I also redesigned the rebranding of The Guardian social media outlets.
Client: The Guardian
Role: Web Design/ UI/ Responsive Design/ Social Design
While working at The Guardian, one of my main projects was the redesign of, Guardian Witness. Guardian Witness is part of The Guardian site, where users are able to upload their own content and stories. This section of the site had to be relaunched for the 2015 General Election. I designed the logo and the responsive designs for the new site. The site had a complicated backend, it was quite a challenge to create a clean design to fit with the already existing template.
Client: Guardian Witness
Role: Web Design/ UI/ Responsive
For The Guardian I redesigned the look and feel of all their podcasts. These designs were to also feature in the redesign of their social icons i.e. twitter, instagram and facebook.
Client: The Guardian
Role: Design/ Branding / Illustration
I crafted conceptual designs for a digital campaign pitch for Kopparberg. Including digital and print designs.
Client: Kopparberg
Role: Design
BT wanted to launch a search page. I came up with the concept and design of images relating to current events in British culture i.e. Glastonbury Festival, Rugby, Ballet etc.
They liked it so much that they commissioned me to do the same for the launch of BT Sport.
Client: BT, BT Sport
Role: Art Direction/ Web Design /UI
Conceptual pitch work. I designed an App that would enrich the customers experience when shopping for products from B&Q.
Client: B&Q
Role: App Design/ UI/ UX/ Digital Design/ Art Direction
As well as being a designer, I am a photographer. I have had my work published in various magazines including Trace magazine. My work has been exhibited as part of the Hip Hop Immortals European exhibition at the Proud Gallery in Camden.
Two years ago while at my parents house, I found some old black and white negatives of Amy Winehouse, which I thought I had lost. These pictures have never been released. I was happy to find them, not just because they are of the late great Amy Winehouse, but also because they were taken before the release of her first album Frank, and depicts her in a way that isn't often seen. I printed some, here's a small selection of some of those prints.
Clients: Various
Role: Photographer